Mass communication

In mass communication there are a lot of guidelines you have to follow. Mass communication is getting information out to a potentially large group of people and travels through time and/or space. The reverse of this is called demassification. It starts by losing its audience, advertisers, and producers. This is the first step, but you would think it is the last. Lots of these businesses have ways of working demassification out. One way is closing or shutting Down. Another way is just preserving through it. There are many other ways those  are just two of the main ones.
For mass communication you have to give the audience information in a way they enjoy and understand. There are a couple ways of doing that. There are five steps. First is stimulus. This is where the people trying to come up with an idea to give the information to the people. Second is encoding. encoding is the process that the company uses to make the information in a way the audience understands. Third is transmission. This is how the company gets their product to the audience. Forth is decoding. This is when the audience sees the product. Last is internalization. This when the audience remember and understands what the medium is trying to say
I thought this lecture was really beneficial for me. I felt that this really stuck with me. I think this lecture was more beneficial because there was a lot a visuals. There was a visual for every step in demassification. I hope there are more lectures like this because I felt that I learned the best from this lecture so far